Nearly 100 years ago, Walter Lippmann wrote about “the manufacture of consent” in his classic work, “Public Opinion.” On the heels of that book, Edward Bernays penned a little volume called “Propaganda,” in which he stated that an elite would always be responsible for making the public aware of “new ideas” which the public would then act upon as the elite nudged them into it. Related, but more in-depth is Jacques Ellul’s 1962 book, “Propaganda: The Formation of Men’s Attitudes.”
Political propaganda aims to mobilize the masses to move an agenda forward. That’s most effectively done when the masses are unaware of the process. It’s what “community organizers” work towards, whether they know it or not. Once the masses are mobilized to push for a cause, the propagandists’ goals can be put into law.
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